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The Fractional CMO's Impact on Growth
Throughout my career I have worked arm in arm with many fantastic sales leaders and front line sellers to help accelerate pipeline creation and progression to drive #revenue success. There will always be gaps and more that can be done, but tightly aligned sales and marketing teams are hard to beat. Here is a bit of a tongue in cheek view of things marketers might hear from sellers and the strategic approaches a #FractionalCMO can take to resolve those challenges.
#RevenueGrowth #SalesAndMarketing #B2BMarketing #SalesStrategy
The Power of Industry Marketing
According to a 2023 survey by Demand Gen, 49% of B2B Buyers say that they prefer content that tailored to their specific industry and business context.
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